Available for freelance · Summer 2026
Calm, characterful design for brands that care how things feel.
I'm Colin, a product & brand designer. I research the brand, design the interface, build the site, and stay through launch. Most at home in wellness & lifestyle.
What I do
A design partner, not just a deliverable.
I work closely with founders and small teams, from first sketch to launched product, so the experience feels considered at every touchpoint.
UX & Product Design
Research, flows, and interfaces that make complex products feel effortless and human.
User research
Wireframing
Prototyping
UI design
Brand Identity
Logos, systems, and assets that give your brand a warm, distinctive voice.
Logo & marks
Visual systems
Brand guides
Web Design & Build
Responsive sites designed and built to convert. Fast, accessible, on-brand. Framer and no-code.
Landing pages
Marketing sites
Framer
Webflow
Selected work
A few projects I'm proud of.
01 · Brand Identity
Eversky
A sophisticated brand and launch toolkit for a sauna & cold plunge club. The work spanned a logo system, landing page, and print, built collaboratively from mood board to live site.
Branding
Logo design
Landing page
02 · Brand & Web · Framer
Intuitive Acupuncture
Brand identity and a calm, conversion-focused website for a San Luis Obispo clinic (4.9★, practicing since 2013). The design pairs a warm look with seamless online booking.
Branding
Web design
Framer build
Booking UX
03 · Product Design + Full-Stack Build
ThermAtlas
A discovery & review platform for sauna and cold plunge facilities, designed around the exact criteria thermaculture enthusiasts use to decide where they soak. 276 facilities live. I designed it, built it, and run it.
Product design
UX research
Full-stack build
Live product
Design philosophy
A few things I believe.
01
Design is one way of making sense of our world.
02
Excellent design is often ignored, especially because of its effectiveness.
03
When you think you're finished, you're not, because you're still thinking.
04
Great design never happens in a vacuum.
05
The most benefit and the easiest path forward rarely align.
About
From the yoga studio to the design studio.
My path to design began in the yoga studio, crafting each class as a carefully orchestrated experience, balancing different needs to guide people somewhere meaningful. That taught me empathy, intention, and a deep respect for how an experience should feel.
Today I bring that same sensibility to digital products and brands. Inspired by Japanese design philosophy and the easy calm of the coast, I make things that are warm, purposeful, and quietly delightful.
17+
Years in wellness
UX · Brand · Web
End-to-end design
Remote
Working worldwide
Let's talk
Let's build something that lasts.
Tell me what you're building and we'll find a thoughtful way to bring it to life.
colin@huekind.design →